Social Media II

In our post below on Social media we commented on Sid’s view on the medium versus Seth over at Equidaily, via his blog. Seth’s line, “Facebook and Twitter have F-A-D written all over them” was indeed a quote from his web summary of the Social Media and Racing symposium at Saratoga Springs in October.  However, if you do read the entire summary of the conference, Seth gives a caveat, “…… that it was certainly worthwhile for racetracks and racing organizations to pursue both avenues [twitter and facebook] since you can’t know what the next “big thing” is until it actually becomes the next “big thing,” and, as Silver had indicated earlier, it’s a relatively inexpensive way to reach out to potential new fans.”

So in reality, it appears the Equidaily man is onside with us geeks a little more than we gave him credit for. :)

We’ll be chatting more on this topic taking some specific references from other sports and businesses soon. As we spoke below, Ford is spending 25% on digital marketing, and others are following with similar interesting marketing plans.