2010′s: Change or Frustration?

I thought marketer Seth Godin’s first post of 2010 on his blog was very poignant. He believes the two trends we will see this decade will be 1) Change or 2) Frustration.

He thinks change will be at the forefront because people who grew up in the Internet generation are now old enough to be working and building new companies – these folks are connected and tech savvy, and they will make a huge difference in their industries. He also thinks frustration will rise, as baby boomers become older, and are less rich than they were last decade.

He says that this decade’s tech innovations will not be piecemeal: “It won’t look like the last one with a few bells and whistles added.”

In racing there is a whole lot of griping, which shows our frustrations. Any change, like the ‘Innovations of the Decade’ we looked at the last week or so, were primarily incremental. I think if we put our minds together and embrace new ideas – i.e. change in racing which will be much more than “a few bells and whistles added” – we might be better off.

Option one, change, sounds a bunch better than option two, incremental change to make our frustrations feel better.

Good luck, and a prosperous 2010 everyone.