Advertising, of the Vintage Kind

We hope to have a discussion here soon about advertising, not advertising to the mass market, but to a tightly targeted market. In it we can possibly chat about interactive television and other newer forms of marketing to help racing move forward.

I was browsing this morning and I found a perfect lead-in to such a discussion (I thought it was anyway), vintage ads. Today on his fine blog, Seth Godin pointed us to a vintage browser which sweeps ads from yesteryear. I found some for racing.

* Cadillac (pictured) – This ad is from 1927. They used to sponsor the Breeders Crown in the early 1990′s. I do not associate their brand with harness racing, but someone there did. With the big four car company problems, I imagine we won’t see them back.

* An “Early Times” Bourbon ad from 1952 – A couple of guys watching a horse work in the morning, and presumably drinking “Early Times” bourbon. That gives whole new meaning to the phrase “it’s 12 o’clock somewhere”.

* Dayton “Thorobred” Tires – From 1965

To look at more vintage horse racing ads, they’re here.