Mediums and Messages

On Paceadvantage.com, “Jay Trotter” posted the demographics for people who filled out the NTRA Players panel survey recently:

2,885 people responded to the question of their age:

Under 25: 9 (0.3%)
Age 26-39: 259 (9.0%)
Age 40-55: 1,182 (41.0%)
Over 55: 1,435 (49.7%)

These are no surprise and we all know them to be true.

We looked before at some other websites which cater to gambling.

Betfair.com (some data estimated):

We hear a great deal about “getting young people to the track” and often that is accompanied with a message of bands, giveaways and cheap beer. In addition we hear suggestions about having less time between races because of short attention spans, or making racing easier to understand with dumb-downed past performances. That might be a good strategy for a slice of the market, but for people who are interested in following racing from a gambling perspective, it appears the medium is much more important than the message.