This past month saw the initial release of “Betfair TV” where, using the Yahoo! Interactive TV widget engine, it allows punters to watch the game, and bet right on a television set.
Personally, we’ll start with football and build up to a multi-sport widget. We’ll also develop casino games. Our ambition is to have an appropriate subset of the full sweep of a gambling portfolio available on television. It’s not practical to have 250 different slot selections on a television, it’ll be a subset of that. Televisions have the advantage of being 42 inches, or 50 inches or so; whatever size screen it is, it’s usually the biggest and best quality screen in the house. The exciting thing is, if this platform is as successful as we think it might be, we can then bring real drama to the way that we present casino games. Putting the level of animation and video quality already seen online into a television widget will make it that much more of an invigorating experience.
More here.
To watch the TV in action, check the Reuters news story on Youtube here.
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