We hear a lot about advertising racing via traditional means. Immediately, for television, we think a big ad agency or a high budget is needed to be effective. This ad, I think, proves that no matter what you sell, or whom you hire, creativity trumps just about everything. This ad has gone totally viral and might just be the most replayed PSA ever created. I wonder if there is anyone this creative in our business? One would think there would be.
Since we deal with many of these statistics each day here at r2, our second video is the history of all things net. I found it really well done, and some of the stats are eye-opening. It is hard to believe that with all this going on, ADW betting over the internet for racing is still below 20% of total wagering. Is the glass half full, or half empty?
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