“We’re exploring what we as a business can do to monetize our product through traditional business, instead of through gambling channels,” said [Sasha Sanan]. “We’re looking at a multitude of new technology platforms ranging from Facebook and different social media games like FarmVille, to current mobile applications, to traditional video gaming, and even fantasy sports and general interest in sports and entertainment consumption.”

Is this the same initiative as was mentioned in the Racing Post over the weekend? The ambitions of its principals, which include Satish Sanan, seem greater:

Their primary objectives include generating a revenue stream that can support the marketing of racing and bolster integrity in areas such as medication use and wagering.

The group is also considering initiatives such as the formation of an industry-held account wagering business and the creation of a national structure for American racing …

Potentially interesting — or divisive — industry developments may be ahead.